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The ten tough questions to ask your training vendor
by Michael Wilkinson
Leadership Strategies
If you are a typical purchaser considering a facilitation training class to attend
or to have taught in-house, there are probably lots of standard questions you would a
sk the training vendor. Common questions might include: What topics are taught?
What are the desired outcomes? How long is the class? How much does it cost? Can
it be customized? Based on these basic questions, you could very easily conclude
that facilitation classes are pretty similar, so you might as well choose the least
expensive or the most convenient in terms of location.
Yet, for the shrewd buyer, there is a much tougher set of inquiries. These questions
tend to focus on the fundamental issue: "How do I ensure that positive change will
result from this training?" And as a training vendor, we have found that buyers who
ask these questions tend to get a much clearer picture of how one course differs from
another.
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Is the course just a collection of topics or is a structured methodology used?
While specific topics are nice, the better facilitation courses provide the attendees
with a comprehensive, soup-to-nuts approach to running facilitated meetings. The
approach should go from preparing (e.g., interviewing the meeting sponsor) to session
closing, and include how to focus, process information, record, respond, build consensus,
etc. The methodology gives the participants a framework for facilitating any meeting.
But along with the facilitation methodology, the better courses also demonstrate
how to employ the methodology across many "process agendas" such as strategic planning,
process improvement, issue resolution, etc.
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Are your instructors professional facilitators or just trainers?
Trainers can "tell" you how to facilitate, but professional facilitators can go beyond
the text book and "show" you what actually works. They can bring real-world examples
that make the material come alive. Professional facilitators also reinforce the
material by modeling the techniques as they teach. This way participants hear and
see how the techniques are used.
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How many times has the class been taught in its present form? When and what
were the last updates?
This is a loaded question! On one hand you might not want to be the beta test
site for a course, so the vendor should be able to prove that the course has been
taught more than a couple of dozen times. At the same time, however, you will typically
want a course that is current and has been updated in the last 12 months. Listen for
the quality and type of additions made. If the last update covered basic topics,
there may be other areas where the basics are still missing!
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What is the biggest complaint attendees have about the course?
You may have to dig a little here. As vendors, we traditionally don't like talking
about our negatives. Listen for openness and honesty. Once you understand the
complaints past participants have given, ask, "What can be done to make sure this
isn't a problem in our class?" Incidentally, every course can be improved. So be
weary of the vendor who says, "There are no complaints." Either he is lying, or he
doesn't listen well to his customers - both of which are sufficient grounds for you
to consider finding another place to do business.
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Which topics have people found least beneficial...Why should we bother to have
you cover these?
Again, this is an openness and honesty check. If the vendor is frank, you will have
an opportunity to customize the class to maximize the benefit to your participants.
If you detect that the vendor is not being honest, consider the remedy described for
the prior question.
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How many times does each person facilitate...Is that enough?
You don't become a good tennis player by reading about how to play tennis! Likewise
to improve your facilitation skills, you have to facilitate. We have found that five
or six facilitation opportunities for each individual provides the level of practice
needed to provide an environment for significant change over a three- or four-day course.
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What is the feedback process? Is honest feedback provided, or are real issues
glossed over?
Contrary to popular belief, practice does NOT make perfect. Honest feedback and
application of that feedback must shortly follow the practice. Listen for how the
instructor sets up the feedback process. Is a safe environment created which respects
each person's individuality, yet promotes honest communication about strengths and
areas for improvement? Is both verbal and written feedback provided? How are
participants encouraged to apply the feedback in subsequent exercises? With a
well-designed practice-feedback-application cycle, students rapidly make significant
gains in performance.
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What happens in the classroom to make sure the trainees "get it?"
While practice-feedback-application is a critical part of students "getting it,"
there is another major component. The course content must be delivered in such a
way that the content is transferred to the students. If the instructors use lecture
as the primary delivery mechanism, knowledge transfer is impeded. Look for the use
of interactive learning techniques, games, and role plays to keep the energy high and
the participants focused.
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How will I know whether my trainees "got it?"
Taking a course does not automatically mean that knowledge transfer occurred. The
better facilitation courses provide a means for the training sponsor to receive feedback
on the performance of each student, and recommendations for continuous development.
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What take-away tools do you provide...What follow-up mechanisms are there to
shore up skills?
The workbook should provide enough of an outline to guide participants through several
different types of facilitated sessions. In addition, a means of follow-up through
advanced classes and one-on-one feedback sessions should be available.
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Please note: these questions should not be considered a substitute for reviewing the
workbook and talking to references. In conjunction with these activities, the
questions provide a strong source of information for clearly distinguishing one
facilitator training course from another. §
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